NOW OPEN
NOW OPEN
The Sensory Room at JointCraft™ is a Health Canada-licensed cannabis research lounge in Vaughan, Ontario, located within our 40,000 sq. ft. pre-roll production facility.
This innovative space combines immersive product discovery with cutting-edge research capabilities, all supported by commercial-grade ventilation.
Featuring a custom poker table, slot machines, an 85-inch screen, and a data collection app, it’s the perfect venue for licensed producers, budtenders, and cannabis brands to connect, gain valuable insights, and deepen product knowledge.
If you're a business in the cannabis industry, book your spot today. Want to participate in trials? Pre-register now to claim your seat at the table!
... and you should join us.
Are you interested in a tour? We’d be happy to show you around!
Request A TOUR
Immerse yourself in a one-of-a-kind experience that blends casino excitement with cannabis sensory exploration. Join industry experts to gather feedback that drives product development, all while enjoying poker, slot machines, and a curated selection of products.
Connect with industry professionals, budtenders, retail staff, and consumers to gather actionable product insights. Use this data to refine your offerings, ensuring a successful launch and strong market impact. Learn before you launch, test before you market.
Conduct in-depth sensory research with carefully selected participants to gather high-quality feedback that sharpens your product offerings and strengthens brand sentiment. We can provide or qualify participants, or you can onboard your own, ensuring you have the right group for your market research.
Our paperless process streamlines feedback sharing, enabling faster and more accurate data collection. Gain insights and reports that shape your product development and market strategies, allowing you to go to market with sharper focus and greater confidence.
Did you know that The Sensory Room can be booked and leveraged in a variety of ways?
Run in-depth sensory research to gather detailed, actionable insights for product development.
Showcase products to retail buyers in a luxurious and immersive setting.
Host educational research programs for prospective clients.
Host private sensory holiday and seasonal events for your staff and colleagues.
Host focus groups to collect real-time feedback from targeted participants.
Deliver engaging, interactive presentations or workshops on cannabis-related topics.
Offer private VIP experiences for industry leaders or influencers.
Conduct blind taste testing sessions to introduce your products to a new audience.
Hold strategy sessions or brand alignment meetings in a creative, inspiring environment.
Test marketing campaigns and product packaging concepts with live audience feedback.
We can help you organize any type of study you require. Request a booking today!
Request A BOOKINGImmerse yourself in a one-of-a-kind experience that blends casino excitement with cannabis sensory exploration. Join industry experts to gather feedback that drives product development, all while enjoying poker, slot machines, and a curated selection of products.
Connect with industry professionals, budtenders, retail staff, and consumers to gather actionable product insights. Use this data to refine your offerings, ensuring a successful launch and strong market impact. Learn before you launch, test before you market.
Conduct in-depth sensory research with carefully selected participants to gather high-quality feedback that sharpens your product offerings and strengthens brand sentiment. We can provide or qualify participants, or you can onboard your own, ensuring you have the right group for your market research.
Our paperless process streamlines feedback sharing, enabling faster and more accurate data collection. Gain insights and reports that shape your product development and market strategies, allowing you to go to market with sharper focus and greater confidence.
LPs can now request a tour or book a session in The Sensory Room. Study bookings are open! Let us know the type of study you'd like to host, and we’ll work with you to create a plan.
If you own or manage a cannabis retail location, you can host sensory experience and educational study tailored for your staff. Tell us more about what you would like to achieve and we wil work with you to achieve this
If you're a CannSell-certified budtender, register now to participate in our cannabis sensory trials.
If you actively consume cannabis and want to participate in our trials, pre-register today! We’ll reach out with onboarding steps once our APP launches—coming soon!
